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Shoe Dog

Phil Knight

In Shoe Dog (A Marca da Vitória), Phil Knight, the man behind Nike, breaks the mystery that has always surrounded him and tells his story with candor. At 24, after graduating and traveling the world as a backpacker, he decided not to follow the conventional path: instead of working for a big corporation, he would create something of his own, dynamic and different. With 50 dollars borrowed from his father, in 1963 he opened a company to import high-quality, low-cost sneakers from Japan, and soon sold every pair from the first orders. The road to turning Nike into one of the most emblematic, innovative, and profitable brands on the planet, however, was arduous. Knight details the risks he faced, the relentless competitors, the triumphs, and the strokes of luck. He recalls the creation of the name and the logo, the first models, and the contracts with great athletes. He also highlights the people who formed the soul of the company: former coach Bill Bowerman and a group of brilliant misfits who became a family. Together, believing in the transformative power of sports, they created a brand and a culture that redefined the standards of performance and overcoming.

In Shoe Dog (A Marca da Vitória), Phil Knight, the man behind Nike, breaks the mystery that has always surrounded him and tells his story with candor. At 24, after graduating and traveling the world as a backpacker, he decided not to follow the conventional path: instead of working for a big corporation, he would create something of his own, dynamic and different.

With 50 dollars borrowed from his father, in 1963 he opened a company to import high-quality, low-cost sneakers from Japan, and soon sold every pair from the first orders.

The road to turning Nike into one of the most emblematic, innovative, and profitable brands on the planet, however, was arduous. Knight details the risks he faced, the relentless competitors, the triumphs, and the strokes of luck. He recalls the creation of the name and the logo, the first models, and the contracts with great athletes.

He also highlights the people who formed the soul of the company: former coach Bill Bowerman and a group of brilliant misfits who became a family. Together, believing in the transformative power of sports, they created a brand and a culture that redefined the standards of performance and overcoming.

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